Publisher review:TrackPoint - The only solution you need to track and report on search engine marketing campaigns, referrers, banner-ad campaigns, special promotions and much more. TrackPoint is the only solution you need if you want to know exactly how your online advertising campaigns and promotional activities are performing, dollar by dollar, click by click.
With it's extremely powerful reporting features, you can find out exactly which campaigns are making you money, and exactly how much they are making. Using TrackPoint is easy - all you have to do is add 2 snippets of HTML to your web site: one at the top of every page, to track which pages your visitors go to.
The other, on your order page - so TrackPoint can tell you how many orders you receive and your conversion rate from your various marketing activities such as Google AdWords, banners, etc. How can you benefit from investing in TrackPoint?
- Finally, track all of your advertising from one central location
- Track ad campaigns, referrals, pay-per-clicks and search results
- Simple to install, meaning that you're up and running in minutes
- Takes seconds to add tracking to new/existing campaigns
- Save money by eliminating poorly performing advertising and promotional campaigns
- Create and track an unlimited number of advertising campaigns for no additional cost
- Export reports for easy viewing/charting in other programs, such as Microsoft Excel
Powerful Campaign Tracking
- Improve Return On Investment (ROI) For All Campaigns. Use TrackPoint to pinpoint exactly which advertising campaigns are making you money and which are costing you money, then cancel poorly performing campaigns.
- Improve your bottom line. With TrackPoint, you can focus and expand on profitable campaigns, search keywords and pay-per-click ad's to improve your bottom line.
- Manage Your Advertising. Peroid. Whether you have 1 or 100 campaigns running concurrently, use TrackPoint to view your advertising spend as both a whole and as individual campaigns. Never forget or overlook another campaign.
Empower Your Existing Clients
- Increase your service offerings instantly. If you have existing clients, why not offer them campaign tracking on top of your existing services for a nominal monthly fee?
- Private label in 5 minutes. Easily change TrackPoint's logo, text and color scheme to match those of your company or even your clients. Your clients don't even have to know that you didn't develop TrackPoint yourself!
- Become a "one-stop-shop" for your clients. For 100% customer loyalty, why not let your clients edit their web site with WebEdit, manage their newsletter with SendStudio, and track their advertising campaigns with TrackPoint!
TrackPoint Features
- No per-month or per-page fees... ever! TrackPoint places absolutely no limit on the amount of campaigns or ad's that are tracked and there are no per-month, per-page or per-campaign fees to worry about, just a once-off payment.
- Track any type of advertising campaign, including banners. TrackPoint accurately tracks and reports on any type of advertising campaign, such as banner ad's, newsletter links and more.
- Pay-per-click campaign tracking. Track and view conversion rates for all forms of pay-per-click advertising, including Google AdWords, Overture pay-per-click and more.
- Create multiple user accounts. Each user account is assigned their own login so that they can create campaign links, view conversion reports and more for their own web site -- all using only their web browser.
- Integrates into any shopping cart. With TrackPoint it's easy to track conversions and sales on your web site, including web site referrer, product amount and more.
- Compare landing page conversion rates. Setup multiple landing pages for a campaign and use TrackPoint to see which page produced more orders/conversions and increase your bottom line as a result!
- Printable campaign reports. Choose a date range for report data and print reports for campaigns, pay-per-click, search results, referrers, etc.
- Download reports to Microsoft Excel. All reports can be exported in CSV format to popular spreadsheet programs for charting, including Microsoft Excel and OpenOffice.
- Filter results by date. Extract report data for any period of time, including weeks, months, years or even between a particular date range.
- Easy-to-use 4 step installation system. Upload the TrackPoint files to your web server and the included 4 step installation system does the rest, including building your TrackPoint database.
- Separate language pack. Easily change the language of every piece of text on your TrackPoint web site simply by changing the language file.
- 24/7 instant availability. Because TrackPoint runs directly from a web browser, your customers can track campaigns and view reports whenever they desire, 24 hours a day / 7 days a week, from any computer with an Internet connection.
- Works in all popular, modern browsers. TrackPoint works in all modern web browsers on Windows, Linux and Mac, including Internet Explorer and Mozilla.
- Works with multiple databases. TrackPoint can be used with either a MySQL database or a PostgreSQL database for improved speed and caching performance.
- Track campaigns across multiple web sites. TrackPoint places no limit on the amount of campaigns that can be tracked or which web sites campaigns and tracking links can be created for.
- One click logo replacement. Easily add your clients own logo instead of the default TrackPoint logo to the top of the control panel by simply uploading it.
- User-friendly interface, just 'Point and Click'. No technical or programming skills are required. It also comes with clear user guides and a simple interface.
- Ability to specify server time zone. Tell TrackPoint the time zone where your server is located so that all recorded information is accurate and relative to your location.
- Log traffic history (for debugging). All traffic coming to your web site via external links is tracked and logged in a text file, making it easy to view and download and import logs for analysis.
- Ability to create bulk PPC links. It's now easy to create multiple PPC links by simply uploading a file containing all of your links. TrackPoint will then generate tracking links for each one.
- Ability to ignore specific keywords, referrers, IP addresses and domain names. Keep your reports and statistics accurate by blocking unwanted traffic from being included in tabulated data.
- Ability to specify time zones on a per-user basis. Now, all dates and times displayed in reports and statistics are relative to the time zone of each client, making for easier to read tracking details.
- Ability for admin to switch between users and view statistics for each user. If you're a webmaster tracking more than one web site, TrackPoint makes it easy to view reports for all of your accounts without the need to login each time.
- Ability for admin to create tracking / conversion code for other users. TrackPoint lets you generate tracking links and conversion code for each of your users from your admin account without having to switch logins.
- Ability for admin to create campaigns / PPC links for other users. TrackPoint lets you create campaigns and PPC links for each of your users from your admin account without having to switch logins.
- New reporting options. From TrackPoints control panel home page, you can quickly and easily switch between three different charts: conversions (default), visits and revenue.
- Mutliple bug fixes. Various tracking issues fixed. Exporting/printing of campaign costs fixed. Landing pages for search engines clickable.
Interspire TrackPoint is a PHP script for Click Tracking scripts design by Interspire.
It runs on following operating system: Windows / Linux / Mac OS / BSD / Solaris.
Operating system:Windows / Linux / Mac OS / BSD / Solaris